DISCOVER
Understand the business and its existing touchpoints.
03 / BRAND SYSTEM / IDENTITY + DIGITAL PRESENCE
GAJSAI.
A visual identity and digital presence for Gajsai Ventures, designed to bring the brand together across its website, print materials and physical signage.
Inside the project
A closer look at the work.
Screens and visuals from the project.
02 PROJECT SNAPSHOT
Role Brand identity
Scope Identity + website
Print Visiting cards
Space Exterior signage
System Brand collateral
Focus Consistency
03 THE PRODUCT
A recognizable identity across touchpoints.
The project established a visual language for Gajsai Ventures and applied it across the company’s digital and physical presence. The documented scope includes a logo, brand identity, corporate website, visiting cards, exterior signage and supporting collateral.
01
Logo and core visual identity
02
Corporate website
03
Visiting cards
04
Exterior signage
05
Brand collateral
06
Consistent use across business touchpoints
04 THE PROBLEM
One business, many first impressions.
A company is experienced in more places than its logo. The identity needed to read clearly online, in print and in the physical environment, while keeping each application recognizably part of the same brand.
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Create a clear identity that works at different sizes and distances.
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Carry the same visual cues from the website to printed materials.
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Make signage legible and aligned with the wider brand.
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Keep new collateral consistent as the business grows.
05 THE APPROACH
Build the identity as a usable system.
The work connected the foundational identity to its real applications, considering how the brand would be seen on screen, in hand and in a physical setting.
01 Understand the business and the contexts where the brand appears
02 Define the logo and visual direction
03 Establish a repeatable identity system
04 Apply the system to the corporate website
05 Adapt the identity for cards and signage
06 Prepare supporting brand collateral
06 INFORMATION ARCHITECTURE / USER FLOW
From identity to everyday use.
The identity was carried through a set of practical applications so the brand could stay coherent wherever a customer encountered it.
DEFINE
Set the core logo and visual direction.
SYSTEMIZE
Create visual rules that can be applied consistently.
DIGITAL
Bring the identity into the corporate website.
PHYSICAL
Apply it to cards and exterior signage.
EXTEND
Carry the system into supporting collateral.
07 KEY DESIGN DECISIONS
Design for more than a screen.
The identity needed to hold up across both digital and physical formats, so legibility and consistency mattered as much as the initial visual impression.
Keep the applications connected.
The website, visiting cards, signage and collateral were treated as parts of one brand experience rather than unrelated design tasks.
Make the system practical to extend.
A repeatable visual direction gives future communications a consistent starting point and helps the brand remain recognizable.
08 SYSTEM / TECHNICAL WORK
A brand system across digital and physical settings.
The project connected a core visual identity to the materials people encounter in everyday business interactions.
01
IDENTITY
Logo and visual direction for Gajsai Ventures.
02
DIGITAL
Corporate website and online brand presence.
03
PRINT
Visiting cards and supporting brand collateral.
04
ENVIRONMENT
Exterior signage aligned with the identity.
09 OUTCOME
A coherent identity, ready to be used.
The documented project scope brought the logo and visual identity into the website, visiting cards, exterior signage and brand collateral. No measured business-performance results were supplied for this project.
Logo designBrand identityCorporate websiteVisiting cardsExterior signageBrand collateral